At the time, the tactic was brand new, and made the audience feel as if what they were watching was factual. One of the most effective tactics The Blair Witch Project used as a horror film was starting out as a seemingly normal documentary. And because it does, it’s like the worst nightmare you ever had, the one you woke from gasping and crying with relief because you thought you were buried alive and it turned out the cat jumped up on your bed and went to sleep on your chest. Another thing about Blair Witch: the damn thing feels real. One thing about Blair Witch: the damn thing looks real. Here’s what the 'King' of horror himself said:

In fact, Bloody Disgusting went through Stephen King’s reissue of Danse Macabre and found Stephen King’s explanation as to why The Blair Witch Project vociferous reaction to the popular horror film. Apparently, it had a major impact on Stephen King as well. When The Blair Witch Project landed a little over 20 years old, it became a huge phenomenon, spawned countless parodies and inspired plenty of found footage movies to come, like Paranormal Activity.

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